RollerCoaster Tycoon Classic is one of those games that lives in a very specific part of a lot of people's childhoods, including our Co-Founder, Tom!
 
The crashes. The impossible coaster layouts. Throwing guests into the pond. The RCT team commissioned us to produce a series of ads to support the launch of the classic game launching on Nintendo Switch, and honestly, we didn't need much convincing, this one was personal from the start!

We grew up playing Roller Coaster Tycoon. So when it came to figuring out what these ads should be, we just asked ourselves what we would have wanted to see as fans!

The series covered four distinct angles. The crashes got their own moment, because of course they did - there is genuinely nothing more satisfying in gaming than watching a coaster you definitely designed responsibly explode in a spectacular fireball, and we made sure the ad captured exactly that energy. We dug into the game's creation story too, looking at the remarkable fact that RCT was almost entirely coded by one person, which is the kind of detail that stops people in their tracks when they find out. Easter eggs got their own treatment, rewarding the fans who knew the game inside out whilst pulling in curious newcomers. And the Switch port campaign leaned directly into the years of community demand - fans had been asking for it for so long that the comments section basically wrote the ad for us.

 
 

Over a million views across social media platforms, and a campaign that resonated with exactly the right people - the fans who never stopped loving this game, and a new generation discovering it for the first time on Switch. It was a brilliant project to work on, and one of those rare briefs where our genuine love for the subject matter came through in every frame. We had a lot of fun with this one!