Yauga are on a mission to lead immersive wellbeing for the digital age - live meditation sessions, yoga classes, biometric tracking through a smart ring, and a gamification system that rewards you for showing up. They came to us to produce a promotional launch video for social, alongside a suite of supporting assets, and gave us full creative freedom to bring it to life.

A full advertising campaign in just under a week is a tall order, but we knew how much was riding on this one and we weren't going to let that show in the work.

We built the campaign around stock footage, which came with its own set of challenges. Finding clips that all featured the same person, followed the same visual vibe and told a coherent story took real digging - but we got lucky with what we found. The bigger headache was colour. Every piece of footage came with its own grade baked in, which meant going through and manually colour correcting every single shot by hand. Time consuming doesn't quite cover it, but the consistency it gave the final piece was worth every minute.

The animated sequences at the end of the video were a different beast entirely. The meditation space featured in those shots was built from scratch by our team inside Unreal Engine 5, and it gave the campaign a cinematic finish that footage alone couldn't have delivered. Blender, MetaHuman, Unreal Engine 5 and Premiere Pro all had a role to play across the project, and working with real-world footage alongside our own 3D environments was a genuinely enjoyable change of pace.

 

A full-scale launch campaign delivered at pace, with the production quality to match a project that had serious backing behind it. Yauga got a video and asset suite that gave them a strong, cohesive presence right out of the gate. We're really proud of this one!
 
At the time of noting, the video has gained over 1,000,000 views, 1000 likes, and 300 retweets.